It was inevitable. You knew Internet trading of energy resources was coming. It was just a matter of time. We knew it too. And given that, we started to think what the future of energy trading would be like. We knew that in order to work, and more importantly, be accepted by the trading community, a successful Internet trading application would have to be as close as possible to traditional trading practices.

We began by analyzing every step of the trading process, from reviewing current market prices, volume and activity; to posting bids, accepting offers, countering and re-countering; and confirming the details after the deal is complete. For each step, we mapped out every possible option and trading scenario, constantly asking ourselves "What would an energy trader want to do in this situation?" Our goal was to build the premier trading environment on the Internet, and in doing so, establish a community where energy traders would feel comfortable spending their day.

Next, we took a look at how we could leverage the capabilities of the Web to make the business of energy trading even better. Not just in terms of speed and efficiency, but also in improving access to the information needed to make good decisions.

Our vision was to create incredibly powerful, user-friendly Internet-based energy trading platforms that would mirror the way energy is traded today, and would help foster a sense of community among traders. Come join us! This is the beginning of a whole new era and HoustonStreet.com is leading the way. Now, the future of wholesale energy trading is literally in your hands.